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Why would you need a personal design for your facebook fan page?
1. It will help you to maximise your web presence: IMAGINE IF somebody finds you on facebook. It will be immediately engaged with a unique design that is a DIRECT LINK to your BUSINESS WEBSITE. The potential customer will be directly experiencing a unique brand, despite being in a different site.
2. Pages include links: Because the pages are public, you can get some nice facebook.com link credit.
3. Send updates to fans: One of the greatest features is that you can send updates to fans whenever you want. It's a nice way of building a database of interested users. Send messages about new products, updated website, etc...and everything is FREE.